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What is a Mystery Shopper?

May 23rd, 2008 · No Comments

by Ethan Hunter

Even though mystery shopping has been around for more than 70 years, many people have never heard of this type of service. As you will discover, becoming a mystery shopper is easy, it produces a little bit of income, and gives you an opportunity to help businesses improve overall customer satisfaction. Working with a reputable company, one that employees the mystery shopper, you will have an avenue for getting out and earning some income.

Every mystery shopper has the same goals - working covertly to increase a company’s sales, reduce risk of liability, making employees more aware of the customer, and improving customer satisfaction. All of this is done using a special process in which the mystery shopper would take on an assignment, go to the business anonymously, and gather all of the required information. Then, the mystery shopper is required to complete a form, submitting it to the company hired by. In turn, this company will perform an analysis of the information, followed by a plan or recommendations to the customer on improving operations and performance.

The way in which you conduct mystery shopping is always the same; however the places you conduct it in differ greatly. This is especially the case if you sign up as a mystery shopper with a number of different companies. One assignment could involve visiting a restaurant while another could involve checking out a hospital. As a mystery shopper your work is dependent upon the different industries that need you the most. So you can never truly guarantee what type of work you will undergo.

The way in which you get rewarded for your mystery shopper work will vary from company to company. Usually if you work for companies in the hospitality industry, you will be reimbursed to a certain amount. Other companies will offer you a flat fee. So you will need to look into this before you sign up. It is also possible for a mystery shopper to be reimbursed and paid a small fee too, however these companies are quite rare.

The most important thing for a mystery shopper to do is provide accurate, honest and beneficial information to the company that hired them. This information will be used to assist a business to increase revenues through addressing specific business issues. Some mystery shoppers are required to use a camera, although it is not always necessary. The most common universal restriction to becoming a mystery shopper is a minimum age of 18 or 21 to join the company.

Having good communication and listening skills is also an important criteria for the mystery shopper. After all, you will be interacting with service people at all types of businesses, meaning you need to present yourself in a professional manner. Many times, you become an actor as a mystery shopper. If you were sent to a jewelry store to look at engagement rings, you might need to pretend that you are going to be engaged, although this might not be the case. Communication and listening are also important in that detailed reports are generated by the mystery shopper so paying close attention is critical to the shop’s success.

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Tags: Business

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